Master Data Driven Decision-making
The key to your organization’s competitive advantage is being able to translate vast amounts of customer data into meaningful business insights and actionable decisions. This program equips you with key industry applied techniques and approaches to become a strategic data-driven marketing or business analytics professional to enhance profitability while responding to customers’ needs. You will examine core data, marketing analytics and customer preferences to make better business decisions and focus on best practices to visualize and communicate results to stakeholders. The program is unique in that it builds on your work experience while directly applying your learnings to your current organization’s challenges and your career needs.
Taught by leading business and marketing professionals, this 4-course program, delivered over 3 weeks each, through live online classes and group coaching sessions can be completed in approximately 6-months.
Who Should Attend?
This program is designed for early- to mid-career professionals who have some marketing experience working in such areas as communications, creative/UX design, customer relationship/service management, advertising/promotion, product management or market research. The Data and marketing Analytics Certificate is ideal for marketing specialists in digital analytics, social media, web/media production or PPC who are looking to move into more strategic, decision making roles. It is also relevant to product owners and business leads who have marketing accountability on the financial or reporting side.
“The ability to take a set of data, decipher what is meaningful, and visually present the data is an invaluable skill in today's workplace.
Program Benefits
- Differentiate yourself with the power of data to optimize your organization’s marketing performance and bottom line.
- Employ tools and techniques to collect, interpret, and leverage customer data to build successful strategic and tactical marketing campaigns.
- Apply data visualization and storytelling practices to effectively communicate and sell strategies to achieve stakeholder buy-in.
- Apply adaptive and agile approaches to improve upon your marketing processes.
- Differentiate yourself with the power of data to optimize your organization’s marketing performance and bottom line.
- Employ tools and techniques to collect, interpret, and leverage customer data to build successful strategic and tactical marketing campaigns.
- Apply data visualization and storytelling practices to effectively communicate and sell strategies to achieve stakeholder buy-in.
- Apply adaptive and agile approaches to improve upon your marketing processes.
Curriculum
Comprised of 4 courses, the program is designed to provide students with a rich learning experience. Theory and practice are integrated through opportunities for teamwork, coaching sessions, discussion, case studies, applied projects and networking. Power BI may be used as a course substitution for the Marketing Intelligence and Performance Optimization course.
Schedule
Winter 2025
Summer 2025
Fall 2025
Winter 2025
Summer 2025
Fall 2025
Winter 2025
Summer 2025
Fall 2025
Winter 2025
Summer 2025
Fall 2025
Winter 2025
Summer 2025
Fall 2025
Curriculum may be subject to change
Blended
A blend of in-person instructor-led sessions and live online class activities, combined with self-paced learning.
A blend of in-person instructor-led sessions and live online class activities, combined with self-paced learning.
Live Online
Real-time instructor-led interactions through scheduled live online sessions, combined with self-paced learning.
Real-time instructor-led interactions through scheduled live online sessions, combined with self-paced learning.
Online
Self-paced learning following a pre-scheduled assessment timeline including opportunities to collaborate with instructors and classmates in real-time.
Self-paced learning following a pre-scheduled assessment timeline including opportunities to collaborate with instructors and classmates in real-time.
Bootcamp Schedule
Winter 2025
Summer 2025
Fall 2025
Blended
A blend of in-person instructor-led sessions and live online class activities, combined with self-paced learning.
A blend of in-person instructor-led sessions and live online class activities, combined with self-paced learning.
Live Online
Real-time instructor-led interactions through scheduled live online sessions, combined with self-paced learning.
Real-time instructor-led interactions through scheduled live online sessions, combined with self-paced learning.
Online
Self-paced learning following a pre-scheduled assessment timeline including opportunities to collaborate with instructors and classmates in real-time.
Self-paced learning following a pre-scheduled assessment timeline including opportunities to collaborate with instructors and classmates in real-time.
Alumni
Manushri Misra
The program’s practical analytics approach has improved my data-driven decision-making abilities. I’ve learnt how to apply new tools and methodologies in data visualization and storytelling. I appreciate the industry-oriented business approach with a focus on strategic initiatives along with the technical aspects. This program is preparing me to enter the workforce with a higher sense of purpose and ability to add value to employers.
Cate Morrison
The course changed the way that I approach data analysis to make it less intimidating, breaking down the process into manageable steps. The ability to take a set of data, decipher what is meaningful, and visually present the data is an invaluable skill in today's workplace. This course/program length and workload are perfect for those who are working and/or have many priorities in their life, providing an opportunity to continue their education without having to sacrifice other commitments.