Shape Created with Sketch. info_mark

Data and Marketing Analytics Fundamentals

At a Glance

Delivery Style

Online

Duration

3 weeks

Hours of Study

6-10/week

Fee

$995

Next Start Date

Sep 3

Data-driven decision making is key to an organization’s success. This course examines the tools, techniques, and strategies required by Marketers, Customer Service Managers, and Product Leaders to analyze and manage data to make better decisions.

Learning Outcomes

  • Define fundamental data and marketing terminology and concepts.
  • List the core components of a marketing analytics strategy.
  • Describe and identify various tools and techniques for collecting and analyzing data.
  • Evaluate data to make data-driven marketing decisions and assessments.
  • Visualize data for key stakeholders and to gain buy-in.

 

DM1 new 2023

 

Earn a digital badge that highlights your competencies acquired in this course.

Learn more

Applies to the following Certificate(s)

Registration Details

Please check back later for upcoming offerings of this course.