At a Glance
Delivery Style
Online
Duration
3 weeks
Hours of Study
6-10/week
Fee
$995
Next Start
Nov 26
Marketing intelligence (MI) combines marketing and customer analytics, data mining, data visualization, data tools and infrastructure, and best practices to help organizations make better data-driven decisions. Using MI, organizations can optimize their marketing and customer performance by maintaining a competitive advantage and achieving organizational goals and objectives. This course focuses on continuous improvement opportunities to optimize marketing and customer initiatives.
Learning Outcomes
- Define marketing intelligence concepts, challenges, and considerations.
- Describe experimentation and demonstrate the value of A/B Testing.
- Optimize marketing activities to better achieve organizational objectives and competitive advantage.
- Explain the role and differences between artificial intelligence, machine learning, and deep learning.
- Understand the differences between predictive and prescriptive analytics and how these are used.
- Describe governance practices and create a data governance model.
Earn a digital badge that highlights your competencies acquired in this course.
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Applies to the following Certificate(s)
Registration Details
Please check back later for upcoming offerings of this course.
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