At a Glance
Delivery Style
Live Online
Duration
3 weeks
Hours of Study
6-10/week
Fee
$995
Next Start
Oct 1
Understanding customer buying habits and lifestyle preferences help organizations make effective and profitable decisions. There is a vast amount of data that can be used to not only describe customers past and current buying behaviours, but also predict future ones. This course examines the role data plays in understanding, driving, and improving customer acquisition, support, and retention.
Learning Outcomes
- Examine tools, techniques, and strategies to collect, manage, and analyze marketing and customer data.
- Develop data-based customer personas.
- Conduct data-based customer segmentation.
- Use data analytics to predict customer behaviour.
- Develop customer insights across the entire customer lifecycle.
Applies to the following Certificate(s)
Registration Details
Please check back later for upcoming offerings of this course.