Agile Marketing

In this highly interactive course, you will discover how to apply Agile concepts and frameworks to marketing campaigns and projects to create value-driven delivery.  Gain a greater understanding of the various Agile roles and responsibilities including Product Owner and Facilitator and learn how to build high performing Agile marketing teams.   

Designed for early- to mid-career professionals with marketing experience working in digital marketing/analytics, communications, web/media production, creative/UX design, or product marketing management in organizations considering, or in the process of, adopting Agile methods.

• Identify and apply the characteristics of Agile to implement value-driven delivery in marketing projects
• Explain how the most common Agile frameworks used today can be adapted by your organization
• Differentiate between Product Owner and team roles and responsibilities in an Agile environment
• Apply Agile principles to create high performing, cross-functional teams
• Demonstrate how a Product Owner can support and measure project success

• Data and Marketing Analytics Certificate